History And The Growth Of Singapore Airlines Limited †Free Samples

Question: Discuss about the History And The Growth Of Singapore Airlines Limited. Answer: Introduction Singapore airlines started its operations in January 1947 as a subsidiary of the Singapore government through temasekh holdings ltd which offers air services for the air transportation, in-flight services and ground services. The history began in May 1947 when the twin engine airspeed consul under Malayan airways limited giving air services between the Singapore and Malaysia. The company undergone many changes concerned with the revolution of management and services. It assists to handle the rapid changes and create a good reputation in the aviation industry. Also the new and advanced services were developed that are according to the needs and wants of the consumers by upgrading of expertise and by innovative management. Job Analysis: Job description Of Cabin crew Job Title : Cabin Crew Manager Brief overview: The Singapore airlines are looking to hire Cabin crew so that the company can easily expand. The cabin crew manager helps to assist the customers that are availing the services. The manager is hired to help the customers and to see all the management that are taking place. The management should be conducted in effective manner. The main emphasis is given to enhance the customer services to the passengers so that safety and comfort can be taken into consideration. They are provided training to deal with security and emergency situations that are raised (Jayasinghe, 2016). Task, duties and responsibilities: The duties and responsibilities of the cabin crew manager is that the main focus should be given on providing proactive and customer support. They see that the luggage of the people is kept at a safe place. The manager also assists and takes into consideration the activities like serve food, drinks and sell duty free goods. Also the cabin crew managers guide the passengers so that they can follow the procedures that are related with the emergency. The manager also maintains the reports which are related with duty free sales, food and drink sales and customs documentation (Vivares-Vergara, Sarache-Castro Naranjo-Valencia, 2016). Job specification Knowledge: The manager of the cabin crew should possess exceptional communication and interpersonal skills. The person should have good time management and should have an understanding of industrial and legislative requirements. Manager should have intermediate computer skills like excel and word (Kehoe Wright, 2013). Skills: The manager should have advanced computer skills and the general hr knowledge so that the operations can be conducted in effective manner. The knowledge of airline operations should be there so that the management can take place in effective manner. The management skill is very essential for the manager so that the operations can take place in effective manner. Good communication also plays a great role in reflecting the personality of the consumers. The person should possess a good communication skill so that they can communicate in effective manner with the consumers (Paill, Chen, Boiral Jin, 2014). Abilities: The manager should have a good communication skill so that he or she can be able to communicate with the passenger in effective manner. Communication plays a great role in showcasing the personality of a person. Manager should possess the skills that can resolve the issue of the customers in effective manner (Sheehan, 2014). Job Design It is the main function of human resource management and it is concerned with the specification of the methods to satisfy the organizational requirements. Efficiency: The manager should be efficient enough so that the goals and objectives of the company can be attained in effective manner. It is very essential for the crew member to be efficient so that they can perform their task properly. Efficiency is very important for the success and growth. It consists of the specialization which gives main emphasis on jobs with simple duties to make the process of job easy and to enhance the efficiency. Motivation: The job should be designed in such a manner that it encourages the employees or the manager to give their best towards the work. It is systematic and powerful allocation of the task to the groups or the individual of the organization. The company should allocate the work to the employee or the manager which enhances the level of motivation in effective manner. Motivation is considered as an important element which enhances the working pattern of the worker. If effective motivation is given then the employee can work efficiently to attain the goals and objectives of the organization. It should also be used so that the job satisfaction can be enhanced. Also the jobs should be designed so that the factors can be considered to motivate and satisfy the employees or the manager. Safety and health: Job design is used to access how the task is organized within the working environment of the organization. It is very essential at the time of designing the job, that safety should be considered of the employees working in the organization. Job design is essential to enhance the working conditions by considering those adjustments that are required for the work to work in effective manner so that the objectives can be attained in effective manner. If the job design is based on the safety and health then it helps the organization to access the issues such as work overload and also to enhance the occupational safety and health. Mental capacity: The person which has a good mental capacity should be recruited for the job, so that he can work in effective manner and can attain the goals and objectives in proper way. The company should design the job so that it can be safely and easily performed. In these types of jobs the employees or the manager will make fewer mistakes, and by this goals and objectives can be attained in effective manner (Azmi Mushtaq, 2015). Recruitment Strategies For conducting the recruitment process, the company should take into consideration the recruitment strategies that will be beneficial for the organization. The recruitment strategies can be classified in two methods. First is internal recruitment and second is external recruitment. The method which should be taken into consideration by the company is: Internal recruitment strategies: The recruitment is done within the organization. It is also classified in two ways. On company bulletin Boards: The Company recruits the employees by giving notice that should be mentioned on the bulletin boards. It helps the employees to know about the job opening in the organization. In the Singapore airline the notice should be put on the bulletin board so that every employee can get knowledge in proper manner. This is the best way to recruit the employees from the internal source (Marchington, Wilkinson, Donnelly Kynighou, 2016). Communicate with employees: The employees who are there in the organization should be informed about the vacant position in the organization so that they can easily recommend their relatives or the person known to them. Management is always concerned with employees who are dedicated towards the work. By communicating with the employees the organization can attract more and more candidates and from that the candidate who is eligible can be selected (Alfes, Shantz, Truss Soane, 2013). External recruitment: The recruitment is done from the outside of the organization. Direct recruitment: It is also known as factory gate recruitment and it is an essential source of recruiting the candidates. The companies post a job advertisement for the job opening; the interested candidates apply for the job. From that the candidates are selected who are eligible for the job post. It is a common source of recruitment, which gives job to skilled and unskilled workers who are interested in the job. The company should take into consideration this method, so that the goals and objectives can be attained in effective manner (Sparrow, Brewster Chung, 2016). Universities and job fairs: The Company should select the candidates from the aviation department which will give a large pool of candidate. The company visits the college and the interested candidates apply for the job post. The best or suitable candidate who is eligible for the job post is selected. In this the company should send the employer to the college campuses for the prescreening round and should create a pool of candidates from the college. The human resource managers are aware about the colleges and the graduates who are eligible to apply for the job post. The organization can attain its goals and objective when the recruitment is done from the colleges. It is a place where eligible candidates can apply for the job in effective manner. College recruitment gives a platform for the recruiters to select the employees with the personal and technical competencies that are needed in the organization (Purce, 2014). Recruit trade and behavior: The Company should consider these strategies so that the goals and objective can be attained. The behavior of the candidate should also be taken into consideration in effective manner (Morgeson, Aguinis, Waldman Siegel, 2013). Selection strategies Selection strategies are conducted to select the candidate who is eligible for the job post. There are various strategies which are included in the selection process. Screening Application Form: The Company should take into consideration the strategy of screening the application forms. The information of an individual is gathered and presented in a form of application. It helps the company to assess the capability of the candidate and eligibility towards the job. The forms gives background but is considered as impersonal. Interviewers first analyze the application form and ask questions according to the information which is mentioned in the application form. The application form is considered as an effective and important method that should be used to access the candidate job eligibility (Budhwar Debrah, 2013). Testing and reviewing work samples: Work samples are used as a tool which is helpful to present the application of candidate and also to make to make the final decision regarding the final selection. The work sample is used to verify the skills that are required for a specific position. The company should consider the strategy to select the candidates. Al the information should be observed and should be checked that information which is provided is according to the eligibility criteria. (Armstrong Taylor, 2014). Interview candidates: The interview of an individual is the most common method that used at the time of selection. It gives face to face interaction with the candidate and also provides a platform for the company to build a good image with the candidate. The interview method is considered more than a selection method. The company should take into consideration behavioral interview so that the candidate can be analyzed in proper manner. The interview tells about the body language, confidence level of the candidate. It helps to select best candidate who is eligible for the job (Beardwell Thompson, 2014). Checking Background: Background check is conducted to know about the background of the candidate. It is required more when a candidate is seeking a position that needs high security. These checks are taken into consideration by the government agencies for a nominal fee, but also considered by the private companies. These types of checks can result expensive but it depends on the information which is need. For the post of manager of cabin crew it is necessary that the company should conduct a proper background check so that the operations of the company can be conducted in effective manner (Storey, 2014). Making a Selection: The Company should take into consideration compensatory model which will administer all the tools to the applicant. The scores are considered of all the tools which combine together to give a composite score. In this system, the applicant is not eliminated based on the results of one assessment tool but the comparison is made between the results of all the composite results. The company should conduct this strategy so that the goals and objectives can be attained in effective manner (Sikora Ferris, 2014). Conclusion It is concluded that the Singapore airlines is considered one of the best airlines if comparison is made with other airlines of Singapore. The company should give focus to take into consideration effective strategies that help the organization to grow its operation in proper way. For recruiting the employees for the job opening, the company should conduct both internal as well as external recruitment process. It will help the organization to select the candidate who is eligible and will help to attain the goals and objectives of the organization. References Alfes, K., Shantz, A. D., Truss, C., Soane, E. C. (2013). 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